Alo store cafes are plant-based and 100% organic. Paper-free warehouses and innovative recycling programs minimize waste. Electric car charging stations promote the use of eco-chic vehicles. Their flagship store in Beverly Hills runs entirely on solar power. Every detail of Alo is engineered to promote environmental sustainability. And it reflects the brand’s deep-rooted respect for nature. Pronounced ‘Ah-l-oh’, Alo stands for air, land, and ocean. Today- although still inspired by Cali life-the Alo Yoga stretches far and wide as people around the world are more empowered than ever to perfect their Downward Dogs and flow into Voguish Vinyasas.

Whilst vegan yogis similarly added their stamp of approval for the brand’s sustainable efforts and yoga-endorsing designs. Unsurprisingly Alo Yoga’s Moto leggings catapulted to cult-status when supermodels seemingly declared the flawlessly designed stretch pants as their official off-duty uniform. And in this way, the brand’s mission statement-from studio to street-manifests the idea of taking in-studio consciousness onto the streets by spreading courage, confidence, and kindness in your everyday life.īased in LA, the burgeoning brand’s workout clothes caught the attention of star-studded celebrities and activewear enthusiasts alike. They believe that mindful movement leads to better living, as it inspires a love for yourself, others, and the earth. After experiencing the physical, emotional and mental benefits of the practice first-hand, Harris and DeGeorge believe that yoga holds the power to transform lives both on and off the mat. Voila, Alo Yoga was born.Īlo Yoga was created to inspire people around the world to bring yoga into their lives. After partnering in clothing manufacturing and distribution for over seventeen years, the duo was passionate about creating a brand with “spreading goodness and kindness” at its core. The Alo brand was founded in 2007 in Los Angeles by childhood friends, Danny Harris and Marco DeGeorge.

At a glance Brand: Alo Yogaįounders: Danny Harris and Marco DeGeorgeĬollections: Women and men’s activewear, athleisure and accessories

With that, let’s say Alo to seamlessly living in activewear and spreading infectious smiles as we bid farewell to stomach-squishing negativities. Manifesting the idea that mindfulness is a lifestyle that continues off the mat, the brand’s flexible silhouettes are engineered to elevate your Downward Dog whilst simultaneously designed to raise your street-style game. Styling long-bearded vegan yogis and equally long-legged chic supermodels alike, Alo Yoga is determined to spread zen-like luxury through their studio to street apparel.

Alo headquarters beverly hills